Take the example of implementing a new CRM solution that aims to improve part of the weakness of the client value chain. It appears that these modifications will impact the organizational model, the processes, the tools but also the management model and the driving method.
From a relatively simple project based on a technological dimension, we end up in a far more complex work involving multiple resources of the enterprise requiring specific skills, an appropriate governance, a cultural change as well as an evolution of the ecosystem .
At VIRTUS Management we consider that the management team must act on the enterprise’s capital (human, organizational, technological, relational) to achieve its transformation and drive sustainable performances. To do this, we need to identify the levers enabling to mobilize these capitals as well as performing and synchronizing the appropriate programs.